We’re one of Scotland’s leading Creative consultancies. We use a blend of strategy, creativity and digital technology, to make you stand out from the crowd.
University of the West of Scotland inducted into the Skillset Media Academy
Media Academies are Centres of Excellence in the teaching of Media production. There are around 22 in the UK. If you compare this with the number of Further Education establishments in the UK, it’s clear, it’s not that easy to become a Member of this prestigious gang. For a start, there’s a process which involves a detailed approvals visit in the form of an inspection. After this, a rigorous process takes place with the staff and students covering criteria which includes Interviews, Staff appraisal, Business Planning Research and examining Work experience processes. As a Board Member of Skillset Scotland, our own Julian Westaby was an ‘Industry Representative’ during the recent process of deciding whether University of West of Scotland (UWS) should gain induction to the Media Academy. What made it doubly interesting is that they’d tried in the past to Read more…
The Dunning DNA ‘Lab’ is open for business
The Dunning Lab is now open for business. Our first Social Media Marketing ‘students’ have been in to our custom-built facility to learn all about Dunning DNA and the impact it will have on their business. Our very own Claire Dunning, a fellow and board member of the Chartered Institute of Marketing ran the first training session with Co-Director Julian Westaby. Although Dunning DNA is Brand focused, a lot of the training we’re providing is in the area of Social Media Marketing. It’s a lot more than just sticking a Twitter and a Facebook Page up. It’s about using creative content to help you stand out from the crowd. The Dunning DNA Lab is unique and our Social Media Marketing facility is the first purpose-built facility in Scotland. If you’d like to ‘enroll’ your team to start a Knowledge Transfer Read more…
Is Social marketing the new Scottish Tourism panacea?
If 40 per cent of trips in Scotland are taken by those who live here, should we urge Scots to forget their passports and discover the ‘staycation’ phenomenon? After all, a recent, £250,000 drive behind it expects to generate £7.5 million for Scotland. So, preaching to the sort-of-converted is a good thing. However, there’s other more luxury side of the coin. We now compete in a Global marketplace AND people are seeking ‘above-and-beyond’ adventures and more excitement in their travels. It seems that Luxury and Adventure Travel could also be very important to Scotland. The travel elite don’t just want to stay in 5-star hotels anymore, they want to jump out of helicopters to go skiing, get car tours around idyllic spots, arrange personalised art and culture tours… Anything, as long as it’s THEIR holiday. A bespoke holiday. If they’ve got the Read more…
