Strathclyde Police
Strathclyde Police are the law enforcement body of the Strathclyde region within Scotland which has 2.2 million people within the region's boundaries.
Please select a case study below.
Strathclyde Police
Underage Drinking Initiative
The Challenge
Strathclyde Police often find their relationship with teenagers is strained making it difficult to communicate in a way that is seen as positive rather than authoritative. Therefore, the focus for this campaign needed to highlight the positive alternatives to underage drinking in a succinct and creative way.
The Solution
Dunning Design created the “if only…” campaign which utilised a series of illustrations and snappy copy communicating to underage teenagers the alternative experiences that their money could have given them if only they hadn’t chosen to drink.
The Results
What the client said:
"The creativity brought to these recent campaigns by Dunning Design has helped the Police force highlight crime, safety and social issues to the communities within Strathclyde in a distinct and eye catching manner"
Marisa Mahood, Communications Officer, Strathclyde Police.
